The best way to determine what problems people are having and how you can provide a solution is through research. You have to find out and pay attention to the trends in your chosen niche. Begin with researching keywords for your subject. There are several excellent tools you can use for this task. SEO Book, or Google Labs will help you determine trends based on the latest searches. You can see new topics arise as trends shift over several days or more. The thumb rule is you need keys with high popularity and low competition.
Join discussion forums that center on your niche. Get involved in the conversations, contribute, add to the discussion and follow the rules of the forum. If you go into a group trying to sell something right off, you will find yourself booted very fast.
If you want some anonymity, utilize another name for forum memberships. A good reason to use a different name is so that you will not appear to be patently recommending your own sites. Of course, you should only promote your sites if it is relevant to the discussion and helpful to the group.
Offer recommendations or general suggestions once you have made a few posts and shown that you want to be a part of the community. Pay attention to the discussions. When you see comments about a particular problem, be brave enough to ask if anyone has a good solution for it. More often than not, if no one has a suggestion, there is a chance to develop a new product idea!
Another great way to get a handle on problems to solve is by visiting major blogs like Technorati. There are sections specifically for "what's rising." This is a good spot to stay in touch with what people find important. Find do follow blogs and if you have a non follow blog, transform your blog on do follow.
Subscribe to feeds from popular blogs in your niche. Chances are you will see posts on products that address common problems. Have a look at these products and determine what you can do to make them simpler, improve them, or add your own twist on the solution. If it is a high ticket item, perhaps you can produce something that is more affordable.
Study these products and see if they really do solve the problem. Perhaps the product is cheap and not very clear with the solution. That is your opportunity to add to the content and position your product as the superior answer. Get testimonials from reviewers on how your product solved their problem quicker and easier.
Marketers are earning six and seven figure incomes by solving simple problems. They pay attention to what the public wants. Follow these simple suggestions and you can have your slice of this very lucrative pie. Regards
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